Marketing law

We are one of only a few law firms in Poland dealing with legal issues in marketing.

We advise, draw up contracts, provide training for the marketing industry. We took part in a few thousands of marketing projects.

Contests, bonus sales, loyalty programs and more

We provide opinions and consult ideas for marketing campaigns
We advise on the best legal and tax solutions for the project
We prepare regulations and contracts
We verify promotional materials and give opinions on websites
We are in charge of compliance of marketing campaigns with the provisions on the processing of personal data and the GDPR
We support in solving problems with complaints

Lotteries

We provide opinions and consult lottery mechanics
We prepare regulations and contracts
We advise on the best legal and tax solutions at every stage of the lottery 
We help in obtaining permits and conduct proceedings before the Tax Administration Chamber 
We prepare documentation and reports for administrative authorities
We support in solving problems with complaints

Social media and cooperation with influencers

We review undertakings and ideas
We draw up contracts with influencers
We advise on the correct tax settlement of cooperation and legal security, including consent to image usage 

Trainings for marketers

Marketing law training for marketing department employees, marketing directors and business owners. We adapt the training program to the client's needs.

  • What is a marketing campaign from a legal point of view?
  • Categories of marketing campaigns from a legal point of view.
  • Similarities and differences between the categories of campaigns.
  • Why the campaign should have its regulations and what to include in it.
  • Additional legal challenges when organizing a camaign in social media (Facebook, Instagram).

Categories of marketing campaigns in terms of taxes (bonus sales, competitions, lotteries, loyalty programs, sampling actions). 

Taxes on prizes in B2C actions: 

  • bonus sales,
  • competitions,
  • lotteries,
  • loyalty programs,
  • sampling actions,
  • hybrid and unusual actions (combining different elements or out-of-the-box campaigns),
  • where tax exemptions can be applied. 

Taxes on prizes in B2B actions: 

  • transaction discounts and premium sales,
  • contests and incentive programs for sales teams,
  • lotteries,
  • loyalty programs,
  • hybrid and unusual actions (combining different elements or out-of-the-box campaigns),
  • gdzie można zastosować zwolnienia z podatków?

 

Who pays the tax - client or agency? 

Settlements in VAT. 

  • Who is responsible for the compliance of marketing with the GDPR - agency or client?
  • Do you always need to have consent to process personal data.
  • How to properly inform about the rules for the processing of personal data.
  • Key GDPR requirements for the marketing industry:
  • what principles should be followed when processing personal data?
  • what does it mean that companies have to be "accountable"?
  • Email marketing and telemarketing.
  • Behavioral marketing and the use of cookies.
  • What is promotional and audiotex lottery.
  • Basic business and legal challenges in organizing lotteries.
  • Each step of running a lottery from a legal perspective:
  • how to prepare the lottery and obtain a permit,
  • how are entries collected and winners selected,
  • what needs to be taken in account when issuing prizes and closing the lottery.

Do you want to stay up to date? Visit prawomarketingu.pl

Izabela Grzybowska

Have questions?

Contact us!

Izabela Grzybowska

i.grzybowska@core.law
+48 505 330 182